Revlon, Inc.

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Associate Brand Manager - CND

at Revlon, Inc.

Posted: 7/5/2019
Job Status: Full Time
Job Reference #: 18727c7e-245c-4c99-a6b3-97be8cf3fffb
Keywords: manager

Job Description

The Associate Brand Manager will be a key participant in all aspects of Revlon Professional brand management, leading programs and initiatives on his/her own while supporting the brand manager in the execution of others. Projects will include brand strategy and positioning, marketing plan development/ execution, agency management, media campaign execution, diffusion of new products/ packaging. This role also includes significant analysis of sales and industry data, as well as budgeting and tracking.

Core Responsibilities: 


  • Assist Marketing Manager/Director in executing annual marketing plans across all platforms (multi-media, marketing/sales materials, digital, trade shows, education, photo shoots and promotions)
  • Work closely with Sales and Manager to recommend and execute effective promotional programs
  • Assist in executing new product launch plans and programs
  • Work with internal/external design resource to develop sales/product communication materials e.g. Buyer’s Guides, Sell Sheets, etc.
  • Address Domestic customer requirements as needed
  • Represent Domestic parties and assist in execution of their marketing plans


  • Track brand support spending and monitors budget compliance
  • Work with managers to forecast product demand and manage inventory levels
  • Generate, present, and apply insights from monthly business analysis (category, competitor, customer)
  • Assist in executing Slim/Squeeze strategies
  • Uncover category, competitive, and consumer insights and recommend appropriate course of action
  • Gather and update product portfolio and pricing information on all competitors  


  • Attend interdepartmental meetings to document progress and individual commitments
  • Attend Sales Meetings, focus groups and Industry Events in order to broaden exposure and learn the industry
  • Initiate and tracks product/project start forms/systems
  • Set up and manage new products, promotions, product updates, art work changes in TeamRoom; record and track all vendor invoices and vendor and distributor programs such as product sampling and couponing
  • Set up all SAP and TEF NIF needs to be able to ship product
  • Assist Manager/Director in development, and launch of brand initiatives
  • Execute promotional programs/brand projects to deliver on strategy, on time and within budget
  • Maintain and monitor project timelines and follow up with cross-functional team members on an ongoing basis
  • Maintain and coordinate distributor mailings and sampling/PR program

Knowledge, Skills and Abilities:

  • Demonstrates commitment, detail orientation, excellent work habits and propensity to develop skill set of higher levels
  • Solid understanding of marketing principals, practices and procedures
  • Has an awareness of salon channel of distribution and competitors
  • Familiar with tiered distribution
  • Leadership and initiative
  • Strong strategic, analytical, and problem solving skills
  • Ability to conceptualize ideas, summarize research studies, write copy, and complete a business review
  • Ability to work collaboratively across functions, work independently, and take initiative when appropriate
  • Creative thinking and flexibility – ability to multitask and handle pressure in a fast paced environment
  • Time management skills and ability to prioritize projects as necessary
  • Good verbal and written communication skills
  • Solid experience with Excel and PowerPoint
  • Strong project management skills
  • Understands the selling process and sensitivity of the challenges of distribution and small business owners at a basic level

Education & Experience Requirements:

  • Bachelor’s Degree required (business or communication concentration preferred)
  • Master of Business Administration preferred
  • 2-5 Years Brand Marketing Experience (in beauty or cosmetics preferred) 

Work Environment:

Work is performed primarily in an office environment with approximately 5-10% travel to customer locations, sales meetings, shows and other market research venues as required.