Hospice of Marion County
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at Hospice of Marion County
The Communications Director will set and guide the strategy for all communications, website and public relations messages and collateral to consistently articulate HMC’s mission. The Communications Director will ensure that HMC is viewed as the primary source, disseminator, and conduit of information within HMC’s diverse network and constituent base. The Director is responsible for ensuring both internal and external customer service at Hospice of Marion County. Provides direct oversight of assigned staff to ensure consistent communication throughout the organization as well in the communities HMC serves. The Director will work closely with all service line leaders as the communications partner on a variety of strategic initiatives.
ESSENTIAL JOB RESPONSIBILITIES:
Include the following. Other duties may be assigned.
•Develops, implements and evaluates the annual communication plan across the audiences in collaboration with HMC’s team and constituents.
•Lead the generation of online content that engages audience segments and leads to measurable action. Decide who, where and when to disseminate.
•Put communication vehicles in place to create momentum and awareness as well as to test the effectiveness of communication activities.
•Manage the development, distribution and maintenance of all print and electronic collateral materials including, but not limited to newsletters, brochures, marketing materials, social media and HMC’s website.
•Mentor and lead team members responsible for HMC’s website administration and coordination.
•Coordinate web page maintenance, ensuring new and consistent information (articles, links, stories, and events) are posted regularly.
•Track and measure the level of engagement within all mediums overtime.
•Manage development, distribution and maintenance of all print and electronic collateral materials including, but not limited to, newsletters, brochures, annual report, e newsletters and the HMC website.
•Manage all media contacts.
•Interacts with the CEO at least weekly to document growth outcomes, define future strategies and discuss barriers.
•Establishes baseline metrics for communication functions.
•Serves on various community, system and /or hospital committees and work groups as assigned to educate and enhance the awareness of HMC programs and services.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and(or) ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
•A Bachelor’s degree in Communications, Marketing, Business or related field along with at least eight (8) years of success in a Communications career.
•At least three (3) years as a successful leader in program management required. Working knowledge/experience with hospice/palliative care preferred.
•At least three (3) years experience in supervising employees.
•Possesses the ability stay focused on continual organizational growth results.
•Problem-solving orientation with competitive drive to get things done
•Highly energetic; self-assured; demonstrable ability to engage the commitment of others.
•Ability to act independently and as a member of a team/committee/task force; confidence to handle a variety of challenges.
•Excellent writing/editing and verbal communication skills.
•High level of creativity; innovation necessary for generating ideas.
•Ability to communicate persuasively to engage and stimulate others to action. Public speaking experience required.
•Decisiveness in fast-paced environment.
•Ability to learn quickly and thoroughly while continually recognizing and adapting to changing conditions.
•Self-starter and must have the ability to work various hours of the day/evenings and days of the week (including some weekend days) to accomplish goals and demonstrate HMC presence.
•Must have a valid Florida Driver’s License and maintain current auto insurance coverage; Ability to provide a reliable means of transportation as required by the nature of this position.
•Ability to operate a facsimile, copy machines, computers and other common office machines, with working knowledge of MS Word, Outlook, Excel and other software appropriate to position.
•Ability to read, analyze and interpret general business periodicals, professional journals, technical procedures and governmental regulations, as well as documents such as safety rules, operating and maintenance instructions, and procedure manuals
PHYSICAL DEMANDS/WORK ENVIRONMENT:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit; walk; use hands to finger, handle, or feel objects, tools, or controls; stand and reach with hands and arms; to talk and hear. The employee is occasionally required to stoop, kneel, or crouch.
•The employee must occasionally lift up to 25 pounds.
•Specific vision abilities required by this job include close vision, color vision and depth perception.
•Noise level in the work environment is usually moderate.
•While performing the duties of this job, the employee frequently works outside.