City Of Gainesville, FL
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Communications Specialist, Senior
at City Of Gainesville, FL
- Job Ad
- The City of Gainesville is seeking a dynamic and experienced individual who is innovative and forward thinking that will embrace the organization's citizen-centered vision. The community, its elected leaders, and executive leadership team have embraced this vision.
The City of Gainesville Regional Utilities currently has an opening for a qualified Communications Specialist, Senior to join our team to perform professional work promoting and educating consumers about the products and services offered by the utilities.
A typical work day may include:Editing or contributing to the daily internal newsletter, working with GRU experts to answer questions from the media, meeting with designers on various campaigns or customer outreach efforts, contributing to social media, taking photos or video, planning or contributing to events, meeting with internal clients, attending strategy meetings, purchasing ads, writing press releases and collaborating with coworkers.
- Bachelor's degree from an accredited college or university with major course work in English, marketing, public relations, advertising, journalism or communications, or related field, and four (4) years of experience in communications, public relations, journalism or other related work activities promoting corporate communications; or an equivalent combination of education and experience that provides the required knowledge, skills and abilities.
- A valid United States Driver License is required at time of appointment. A valid Florida Driver License required within thirty (30) days of appointment.
- May Require Assessment(s).
- May fill multiple positions.
- May establish an eligibility list.
Embracing change is the Gainesville way of life.
Come join our team as we shift the culture from "No to Yes," "from reactive to proactive," "from policy-oriented to services-oriented" and "from silos to teams."
- Job Description
This is professional work promoting and educating consumers about the products and services offered by the utilities.
Positions allocated to this classification report to a designated supervisor and work under general supervision. Work in this class is distinguished from other classes by its minimal supervisory responsibility, its emphasis on internal and external communications, and its latitude for independent judgment.
EXAMPLES OF WORK*
*This section of the job description is not intended to be a comprehensive list of duties and responsibilities of the position. The omission of a specific job function does not absolve an employee from being required to perform additional tasks incidental to or inherent in the job. Performance of lower level duties may be required.
ESSENTIAL JOB FUNCTIONS
Depending on the area of assignment:
Develops and implements communication plans to help support both short and long range objectives for the utilities.
Assists in development of plans to support specific communication objectives, and monitors and measures progress toward goals. Updates as necessary.
Provides support for City/GRU initiatives and events as needed.
Identifies prospective new customers and needs for new and emerging services and identifies opportunities that enhance intermediate and long-term communication and marketing position.
Works closely with communication staff as well as other City/GRU departments to coordinate communication objectives. Develops communication materials across multiple platforms for various target audiences. These platforms can include, but are not limited to, interactive, mass, target, broadcast media, websites, special events, and trade shows.
Plans, assigns, coordinates, supervises and evaluates the work of support staff, student interns and volunteers.
Assists in coordination of volunteer efforts that help achieve GRU objectives.
Serves as GRU's assistant public information officer, spokesperson and/or media liaison during emergencies and non-emergencies.
Develops information pieces for, and maintains relationships with, a variety of target audiences including but not limited to, employees, the financial community, professional and industry associations, customers, general public and the news media.
Designs and implements or obtains customer research to evaluate and quantify results, then adjusts strategies to meet the changing conditions.
Makes recommendations to management regarding strategies that will help GRU meet communication objectives.
Assists in development of the department's annual budget.
Participates in industry and professional organizations and associations.
Works closely with utilities sales team to meet sales objectives.
Manages content on utilities customer-facing and internal websites, including general page maintenance and new projects.
Creates literature and other forms of communication for utilities.
Creates promotional materials, both print and electronic.
Works with advertisers and advertising agencies for timely and useable ad submissions.
Copyedits, proofreads and revises communication materials.
Creates and distributes press releases, media advisories, case studies, white papers, executive biographies, social media content and speaking proposals.
Participates in departmental media on-call schedule on a monthly basis or as needed.
Facilitates internal meetings at the executive level.
Promotes products and services through public relations initiatives.
Researches media coverage and industry trends.
Develops fresh story ideas.
Conducts extensive media outreach.
Prepares briefing materials.
Coordinates scheduling and logistics.
Coordinates conferences, trade shows and press interviews.
Prepares agendas and conducts research.
Identifies, develops and executes communication strategies for key media contacts and customer references.
Produces image and video content for internal and external audiences.
Attends work on a continuous and regular basis.
NON-ESSENTIAL JOB FUNCTIONS
May act in absence of supervisor.
Performs other related duties as assigned.
To perform this job successfully, an individual must be able to perform each essential job function satisfactorily. Below are the required education, experience, knowledge, skills and abilities to perform the essential functions.
EDUCATION AND EXPERIENCE
Bachelor degree from an accredited college or university with major course work in English, marketing, public relations, advertising, journalism or communications, or related field, and four (4) years of experience in communications, public relations, journalism or other related work activities promoting corporate communications; or an equivalent combination of education and experience that provides the required knowledge, skills and abilities.
CERTIFICATIONS OR LICENSES
A valid United States Driver License is required at time of appointment. A valid Florida Driver License required within thirty (30) days of appointment.
KNOWLEDGE, SKILLS AND ABILITIES
Knowledge of principles, practices, and procedures of external and internal communications.
Ability to determine appropriate opportunities to reach target audiences including, but not limited to, interactive, mass, target, broadcast media, social media websites, websites, special events and trade shows.
Ability to work with outside contractors such as public relations firms, advertising agencies, designers, videographers, and printers to develop promotional materials.
Ability to establish and maintain effective professional working relationships with diverse population segments and community organizations.
Ability to maintain a professional demeanor to communicate and work effectively, both orally and in writing with employees, customers, the general public, the news media, and elected officials under emergency and non-emergency conditions.
Demonstrated knowledge of personal computers and related departmental software.
Ability to conduct and analyze research and develop strategies to act upon research findings.
Ability to independently review source materials on a wide range of topics and effectively communicate financial and technical information, both orally and in writing (using correct English and grammar), in a clear, concise, and interesting manner suitable for the target audience.
Ability to plan, coordinate, and implement special events.
Ability to analyze problems and exercise sound professional judgment in achieving results.
Ability to plan, assign, coordinate, supervise, and evaluate the work of support staff, interns, and volunteers.
Ability to keep records and prepare reports.
Ability to communicate effectively, both orally and in writing.
Demonstrated ability to work independently with enthusiasm and sense of urgency.
Ability to use computer software applications to perform video and audio editing.
Ability to operate complex video and audio equipment to record programs and events for broadcast.
PHYSICAL AND ENVIRONMENTAL REQUIREMENTS
To perform this job successfully, an individual must possess certain physical abilities and be able to withstand work related environmental conditions.
While performing the duties of this job, the employee is often required to sit for prolonged periods of time.
Requires physical ability sufficient to safely perform all essential job functions including the ability to lift, move, and arrange equipment, materials, and props.
Requires work outside normal business hours, including nights, weekends and holidays.
May require on-call rotation during both emergencies and non-emergencies.